The Sapphire Independent Housing Rebrand Story

The Sapphire Independent Housing Rebrand Story

We have changed our name to Sapphire Independent Housing and rebranded to more accurately reflect the organisation as it is today.

Why a Sapphire?

Sapphire is considered to be the ‘gem of gems’, bringing protection, good fortune and insight. It is a symbol of power, strength, kindness and wise judgement. The name Sapphire Independent Housing is making a strong statement about our commitment to help single people towards independent living.

Why blue and pink?

Sapphires come in many shades but blue is considered Sapphire’s “true” colour. It was therefore the perfect choice as the focal point for the Sapphire Independent Housing logo. A contrast colour was introduced to give a little warmth to our new image and pink again seemed perfect. Pink is bright and eye catching and the sharp contrast with the sapphire blue makes it clearly accessible to everyone whilst giving a fresh, contemporary look and feel.

We have changed our name to Sapphire Independent Housing and rebranded to more accurately reflect the organisation as it is today.